Behaviour Change and the Circular Economy

Online Webinar - Successfully Driving Transformation - Behaviour Change and the Circular Economy

Event Description

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In this ACE Hub webinar we unpack the complexities of behaviour and systems change within the context of the circular economy. During this session our expert speakers delve into the dynamic relationship between behaviour change, consumption habits, and the circular economy. They explore the pivotal role of successful behaviour change in catalysing sustainable change, focusing on recent research by BehaviourWorks Australia that assessed the most impactful actions individuals, organisations and policy makers can take.

Moderated by Planet Ark Head of Circular Economy Development, Nicole Garofano, the webinar leans on the behaviour change expertise of Ryan Collins, Head of Impact and Research at Planet Ark, and guest speaker Jennifer Macklin, Senior Researcher and Circular Economy Lead at BehaviourWorks Australia.

During the webinar, Jennifer presents on the crucial connection between individual, industry and government behaviour, highlighting how these behaviours are shaped by the activities of other actors within society. Jennifer also introduces the concept of behavioural system mapping and how it helps to identify where and how to intervene in a complex system. Ryan discusses how the ACE Hub and wider Planet Ark programs interact with individuals and organisation to support recommended high impact actions.

Speakers for the ACE Hub's Behaviour Change and the Circular Economy webinar will include Jennifer Macklin, Ryan Collins and Nicole Garofano.

Nicole Garofano is Planet Ark’s Head of Circular Economy Development, responsible for leading the ongoing strategic development of the Australian Circular Economy Hub, and a lead author of the Circularity in Australian Business report. For almost 20 years, Nicole has worked in environmental education and action with a focus on waste management and a circular economy initiatives. Since 2021, Nicole has been the spokesperson for the ACE Hub’s work driving Australia’s circular economy transition.

Ryan Collins is Planet Ark’s Head of Impact and Research, responsible for integrating applicable research around circular economy and behaviour change science across Planet Ark’s programs. After nearly a decade working in the banking and finance industry, Ryan was drawn to a career in sustainability that saw him work in diverse roles such as monitoring and evaluation, threatened species and sustainable agriculture. With a background in psychology and environmental management, Ryan’s role at Planet Ark since 2012 has focused on delivering behaviour change campaigns and research that help individuals, businesses, government and schools transition to a circular economy.

Jennifer Macklin is the Circular Economy lead at BehaviourWorks. She is a Senior Researcher with 15 years’ experience in applied behaviour and systems change research to develop effective policies and programs for households, organisations and system-wide change towards more circular futures. Jennifer has a particular passion for circular economy, with unique and unmatched expertise in understanding the application of behavioural insights to resource efficiency, waste prevention, recycling behaviours and circular business models. Complementing this expertise in behavioural insights is deep knowledge of Australia’s waste industry, developed through leading literature reviews and preliminary research; designing, delivering and evaluating a range of waste prevention and recovery strategies, action plans and individual projects; and undertaking targeted research for a variety of invited speaking and media engagements.