CIRCO Circular Business Design
Creating business through circular design
What is Circo Training?
CIRCO “Creating business through circular design” is a curated 3 module program. The program inspires and facilitates product producers to develop products and services using a circular design approach.
Our mission is to Circo your business
What does it offer?
Organisations are offered the opportunity to explore circular business opportunities specific for their company using CIRCO circular design methodology. Training participants in teams of two engage with content over three modules. Participants network with other participating companies to gain new insights and opportunities for collaboration. Each team walks away with a roadmap, designed by them for their organisation to take circular actions and transform their business.
What's in it for my organisation?
Your team identifies a circular proposition, including a business model, product (re)design and additional services/processes that are specific to your organisation.
Your team is guided to explore the most relevant opportunities with high return potential.
Training offers networking opportunities within and across your value chain.
CIRCO offers practical business transformation tools for your organisation.
Ongoing support is available across a community of circular economy change agents.
How does it work?
The training is implemented in three modules:
INITIATE
Module 1
You’ll connect with fellow participants and engage with your company’s product or service. Together, we’ll explore the principles of the circular economy and circular design. By analysing your company’s current value chain, you’ll identify points of value destruction and waste — uncovering key opportunities for circular innovation.
IDEATE
Module 2
The most compelling circular concept from the first module is further developed using circular design strategies and business models from the methodologies recommended in seminal texts Products that Last and Products that Flow1. This leads to a circular customer proposition that includes a business model, ready for implementation.
IMPLEMENT
Module 3
We assess the technical and commercial feasibility of the outcomes from the previous module. You’ll map out the impact on your business operations and calculate the circular benefits. Additionally, you’ll learn how to navigate barriers and strategise ways to engage customers, colleagues, and management in your vision. The workshop concludes with you crafting and delivering a well-prepared pitch.
CIRCO Key Stats
INTERNATIONAL
Launched in 2015
3000+ companies already trained in CIRCO tracks
800+ designers trained in CIRCO Masterclasses
18+ global CIRCO Hubs
70% of companies in first 5 years adopted their CIRCO roadmap
AUSTRALIA
Launched in September 2022
6 locally accredited trainers
3 delivery options
53 individuals (excluding our trainers!) and 30 organisations have been trained in the CIRCO approach to Circularity in Australia
CIRCO is a project of CLICKNL, the Dutch Creative Industries Knowledge and Innovation Network. CIRCO is delivered in Australia through Planet Ark's ACE Hub.